英语作文广告的弊端

A. 写广告的优缺点的英语作文

题目：论广告的利与弊
正文如下：
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the procts they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.

随着信息化的发展，人们有更多的机会选择自己喜欢的商品。但是商品越多，人们在选择的时候就越困惑。因此，广告站出来帮助人们选择他们喜欢的产品。但是广告既有优点也有缺点。有些人赞成，而有些人则相反。至于我，我在中立的立场。

On the one hand, advertisements help people have a better understanding about procts. Advertisements always tell people the advantages and functions of the procts. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a proct?

一方面，广告有助于人们更好地了解产品。广告总是告诉人们产品的优势和功能作用。通过阅读广告人们可以买到他们想要的东西。顺便说一下，广告对消费者是免费的。而且，广告也比包装盒上的说明书要有趣得多，因为广告包含各种元素，如图片，视频，情节等。难道你不觉得这是选择产品的一种好方法吗？

On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the procts. As a result, they mislead consumers to buy things that are not deserved.

另一方面，有时候广告是具有诱惑性和欺骗性的。为了吸引目标客户，一些广告商为了满足修饰产品的作用，而忽视他们使用的一些肮脏措施，或者他们所带来的严重损害。广告经常夸大产品的优势和功能作用。结果，他们误导了消费者购买不值得的东西。

To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.

总之，广告有好的一面也有不好的一面。如果我们只是把它们当成是参考，广告会是好的。但是如果我们依赖于它们来买东西，我们最后可能会遭受损失。

B. 写广告优缺点的英语作文

In the modern information era, one can't avoid being surrounded by various kinds of advertisements. They serve as a direct bridge between manufactures and consumers. By advertising, manufactures can easily introce their procts and attract the attention of consumers. On the other hand, consumers will have more opportunities to get to know more about the things they are interested in.

在如今的信息时代，人们无法避免各种各样的广告。他们在生产厂商和消费者之间架起了一个桥梁。通过广告，生产厂家可以很容易地介绍自己的产品并赢得客户的注意；同时，消费者也能够有机会对他们感兴趣的产品了解更多。

However, there are still lots of people who complain that many of the words in advertisements are rather misleading. Some manufactures spend far too much money on advertising their procts without trying to promote the quality of their goods. To make things worse, some people even use false descriptions in their advertisements for the sake of making money.

然而，很多人抱怨许多广告中的广告词非常误导人。很多厂家花大量的钱财用于广告，却没有想办法提高其产品质量。更糟糕的是，有些人为了钱甚至在广告中做虚假描述。

Perhaps it is not advertising that should be blamed rather we need to strengthen advertising law. Only under the firm control of government, can advertisements benefit people in the broadest sense.

实际上，并不是广告本身应受到指责，而是我们应该强化广告方面的法律。只有在政府的严格控制下，广告才能在最大程度上造福人类。

C. 有关广告的利弊的英语作文

广告是文化传播相当重要的途径，但是一些虚假性广告也严重损害了人民的利益．我们应该如何来看待广告的利和弊呢？ Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows. First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are crelous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers＇ interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.In conclusion, false advertisements must be eliminated in our society

D. 广告的坏处（英语辩论赛）

1.Advertisements waste the TV viewers' time.
广告浪费电视观众的时间.
2.Advertisements make us spend more money.
广告使我们花更多的钱.
3.Advertisements can make the goods more expensive.
广告提高了商品的价格.
4.Advertisements can mislead consumers,especially children.
广告误导消费者,特别是儿童.
5.Advertisements make fewer and fewer people watch TV.
广告使越来越多的人不愿意看电视了.
6.The contents in some advertisements is not healthy for children.
部分广告的内容对孩子们来讲不健康.
7.Some advertisements are telling lies,they are bad for us.
有的广告在撒谎,这对我们是不好的.

以上七条是我考虑了n久,还要兼顾你们的英语水平才想出来的,等想到了后再发站内短信给你吧!

E. 英语作文----广告的利与弊

广告的利与弊

The advantage and disadvantage of the advertisement

Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.

（from domestic articles to machinery, from toys to aircrafts.）It’ no exaggeration that we live in the world of advertisement.

The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.

However, we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.

It’s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

广告的利与弊

广告在当今社会中无处不在。看起来无论你走到哪里，她都会映入你的眼帘：超市、地铁、车站、公共建筑的墙体、垃圾桶甚至T恤衫。广告的内容可以关于任何东西：从卖电话到租房，从治疗疑难杂症到办假证。／（从家用物品到大型机器、从玩具到航天器） 毫不夸张的说，我们生活在一个广告世界里。

广告的优点很明显。它给我们提供大批量的商品和服务，供我们做出最好的选择。对于商家而言，他们可以利用广告展示自己商品的特点，以便抓住消费者的视线来获取利润。

然而，我们也不能小视广告的缺点。①太多的广告会搞乱我们的生活并浪费我们宝贵的时间。它们打断电视节目，塞满我们的信箱，损毁了我们对自然的欣赏代替兴趣。人们通常对它们感到负担而不是满足。②另一方面，有些广告是非法的，传递错误信息并意在欺骗那些想急于解决问题的人。

该到了我们采取紧急并有效措施来抑制这一现象的时候了。①我们应加大市场监管的力度。关键是我们要严格规范市场秩序以避免有些人钻市场管理的漏洞。②任何利用广告欺骗消费者的人都应受到惩罚或入狱。③我们应教育人们遵守法律并把诚实守信放在首位。只有把这些措施付诸实践，我们的社会才会被净化成一个居住的天堂。

下面这篇比较有哲理性：

Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introcing a proct. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the proct needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their indiviality because many of them buy the same goods advertised constantly in media ring a certain period of time, which makes them appear alike.
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and ecation.

这两篇还不错吧^_^

F. 写广告的功能与利弊的英语作文

给你几篇：Advertisements

「广告」

Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.

It is true that in economic activities advertisements play an important role. They tell people about new procts and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.

在现代社会中，广告随处可见，它们出现在电视萤光幕上，在报纸和杂志上也占有显著地位。它们展示或画在墙上，甚至在公车上。说实在的，今天在公共场所，很难没有广告。

广告在经济活动中，确实扮演了重要角色。它们告诉大众新产品，并且有助销售。不幸的是，有些广告不诚实，它们千方百计欺骗消费者，因此，我们固然承认广告能帮助我们，但我们也要时常对它们小心。

Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.

First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.

Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are crelous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers’ interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.

In conclusion, false advertisements must be eliminated in our society

广告的利与弊

The advantage and disadvantage of the advertisement

Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.

（from domestic articles to machinery, from toys to aircrafts.）It’s no exaggeration that we live in the world of advertisement.

The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.

However, we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.

It’s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

广告的利与弊

广告在当今社会中无处不在。看起来无论你走到哪里，她都会映入你的眼帘：超市、地铁、车站、公共建筑的墙体、垃圾桶甚至T恤衫。广告的内容可以关于任何东西：从卖电话到租房，从治疗疑难杂症到办假证。／（从家用物品到大型机器、从玩具到航天器） 毫不夸张的说，我们生活在一个广告世界里。

广告的优点很明显。它给我们提供大批量的商品和服务，供我们做出最好的选择。对于商家而言，他们可以利用广告展示自己商品的特点，以便抓住消费者的视线来获取利润。

然而，我们也不能小视广告的缺点。①太多的广告会搞乱我们的生活并浪费我们宝贵的时间。它们打断电视节目，塞满我们的信箱，损毁了我们对自然的欣赏代替兴趣。人们通常对它们感到负担而不是满足。②另一方面，有些广告是非法的，传递错误信息并意在欺骗那些想急于解决问题的人。

该到了我们采取紧急并有效措施来抑制这一现象的时候了。①我们应加大市场监管的力度。关键是我们要严格规范市场秩序以避免有些人钻市场管理的漏洞。②任何利用广告欺骗消费者的人都应受到惩罚或入狱。③我们应教育人们遵守法律并把诚实守信放在首位。只有把这些措施付诸实践，我们的社会才会被净化成一个居住的天堂。

下面这篇比较有哲理性：

Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introcing a proct. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the proct needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their indiviality because many of them buy the same goods advertised constantly in media ring a certain period of time, which makes them appear alike.
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and ecation.

G. 广告的好处和坏处的英语作文

Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats. （from domestic articles to machinery, from toys to aircrafts.）It’ no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.joozone.com However, we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems. It’s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It’s crucial that we must regulate the ads market strictly to avoid someone’s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

H. 英语作文，广告的优缺点

Advertisement is very importent in the morden world.It can help people know more about the new prots or help them to save money,Ad is also a kind of art in some way e to their entertaining and the effect of commonweal. People can get pleasure from ad sometimes because you can get quite a few interesting information from them.But on the other hand, their are a lot of disadvantage either. For example,you can not watch the tv show you want sometimes because of the ad.Secondly, most of the paper that be used for disseminating their protes will be wasted.

I. 英语作文：广告的优缺点

1, to the end of last year, the total number of Internet users in China will reach as many as 90 million people. Internet users from the field of IT-related professionals, enthusiasts extend to all walks of life across all strata, of all ages. In other words, the network ads Shouzhong Mian increasingly wide, wide variety of Internet users is also needed information, which for a variety of content through the Internet advertising has laid a mass base.
And the Internet technology is evolving, in the past it was felt that e to limited bandwidth in the network difficult to publish lively, vivid audio-visual advertising, and as the bandwidth expansion and the development of technologies such as streaming media, multimedia and even three-dimensional animated forms of advertising can be available online. Therefore, the development prospects of online advertising is infinite, the concept of advertising on the network to be constantly updated. Network has more than one infinite vast information carriers, for many people (and this group of people in the rapid expansion) is concerned, it even has become a way of life, a real-world co-exist with the "virtual world." Network has become the basis for tomorrow's business activities.

According to professional research company data show that online advertising in 2005, the main number of 3418 compared with 2004, 3205 to increase 213, an increase of 6.6%. The number of Chinese Internet advertisers slowdown in the growth will maintain steady growth. Internet advertising is the most costly advertisers Samsung Electronics, spent a total of 60.35 million yuan cost of online advertising, followed by China Mobile and eBay, respectively, to run online advertising costs 41.1 million yuan and 39.13 million yuan.
China Internet advertisers in the top 20 focus on IT, network services, mobile communications, transportation and automobile instries. China's large number of television advertising spend large budgets for online advertising firms emphasis is not enough, while in the United States, fast moving consumer goods instry has become the Internet's largest instry advertising costs.

(1) the advantages of online advertising
Online advertising is better than print media, it can be more detailed, accurate, allow users to quickly find the information they need
(2) the limitations of online advertising
Internet advertising market in China started late, is not yet mature, and online advertising market growth to a large extent dependent on the growth of online media itself.

Second, the advantages of direct mail advertising

* Targeted. Direct mail helps advertisers directly with the most shopping motivations of consumers to communicate. Computer mailing list to bring people by occupation, region, income or other characteristics to classify.

* Cover the concentration to reach a wide range. All are equipped with mail, so advertisers can take advantage of direct mail to reach the 100 percent of households within the designated areas.

Flexible. Direct mail advertising creative space for unique, limited only by advertisers in order to budget and postal regulations. Direct mail advertising proction and distribution are all very fast.

* Easy to control. Pre-printed direct mail e-mail to enable advertisers to control the circulation and reproction quality.

* Human impact. Advertisers may be based on specific audience's personal needs, desires and hopes designs direct mail to consumers without offending other potential or existing customers.

* Specificity. Without harm to other competitors.

* A high response rate. In all advertising media, direct mail response rate is highest, about 15% of the reaction to occur within the first week, so advertisers can quickly determine the success of advertising.

* Verifiability. Direct mail is concive to testing the recipient's acceptance of procts, as well as pricing, offers, , sell shows such as the degree of response.

The shortcomings of direct mail advertising

* Costs. In all the mainstream media, the highest unit costs for direct mail magazine and newspaper ads 14 times.

* Delivery problems. The mass media have a precise release time, but the postal service to the three types of e-mail does not guarantee delivery time, are nearly 10% of direct mail can not be delivered because the recipient to move,

* The lack of content support. Direct-mail comments must be in the absence of content and entertainment content to seize the situation and maintain the reader's attention.

* Specific problem. Direct mail advertising is as effective as the target audience is accurate, list is correct, and some target groups, such as doctors, receiving too much direct mail, direct mail advertising their right hand, ignored.

* Attitude negatively. Many consumers to direct mail advertising as a waste, naturally ignored by them, and they also believe that the return of goods by mail order too difficult.

* Environmental issues. Some consumers believe that direct-mail advertising, but for the landfill grounds to increase the market just a little nourishment. As a result, some direct marketing companies (such as Li-Li Bin) to its own directory printed on recycled paper. Now a new anti-ink device that allows the vast majority of directories to recycling standards.

Through public or private postal service company directly to potential targets of advertising is called direct-mail advertising (direct-mail advertisin). If calculated according to advertising expenses, direct mail is currently the third-ranked advertising medium, second only to newspapers and television.

Whether big companies or small companies will use direct mail, direct mail new businesses in general to the first one as their advertising medium, the reason is clear: in all media direct-mail advertising intended to reach the most direct path to customers.

中文英语—检测语言—阿尔巴尼亚文阿拉伯文爱尔兰文爱沙尼亚语白俄罗斯语保加利亚文冰岛语波兰语波斯语布尔文(南非洲的荷兰文)朝鲜语丹麦语德语俄语法语非洲的斯瓦希里文菲律宾文芬兰语荷兰语加利西亚语加泰罗尼亚语捷克语克罗地亚文拉脱维亚语立陶宛语罗马尼亚语马耳他文马来文马其顿文挪威语葡萄牙语日语瑞典语塞尔维亚文斯洛伐克文斯洛文尼亚文泰文土耳其文威尔士语乌克兰文西班牙语希伯来语希腊语匈牙利语意大利语意第绪语印度文印尼文英语越南文中文 > 英语中文(简体)—阿尔巴尼亚文阿拉伯文爱尔兰文爱沙尼亚语白俄罗斯语保加利亚文冰岛语波兰语波斯语布尔文(南非洲的荷兰文)朝鲜语丹麦语德语俄语法语非洲的斯瓦希里文菲律宾文芬兰语荷兰语加利西亚语加泰罗尼亚语捷克语克罗地亚文拉脱维亚语立陶宛语罗马尼亚语马耳他文马来文马其顿文挪威语葡萄牙语日语瑞典语塞尔维亚文斯洛伐克文斯洛文尼亚文泰文土耳其文威尔士语乌克兰文西班牙语希伯来语希腊语匈牙利语意大利语意第绪语印度文印尼文英语越南文中文(繁体)中文(简体) 互换
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感谢您为 Google 翻译提供翻译建议。我们会利用您的建议在将来更新我们的系统时提高翻译质量。 1, to the end of last year, the total number of Internet users in China will reach as many as 90 million people. Internet users from the field of IT-related professionals, enthusiasts extend to all walks of life across all strata, of all ages. In other words, the network ads Shouzhong Mian increasingly wide, wide variety of Internet users is also needed information, which for a variety of content through the Internet advertising has laid a mass base. <br> And the Internet technology is evolving, in the past it was felt that e to limited bandwidth in the network difficult to publish lively, vivid audio-visual advertising, and as the bandwidth expansion and the development of technologies such as streaming media, multimedia and even three-dimensional animated forms of advertising can be available online. Therefore, the development prospects of online advertising is infinite, the concept of advertising on the network to be constantly updated. Network has more than one infinite vast information carriers, for many people (and this group of people in the rapid expansion) is concerned, it even has become a way of life, a real-world co-exist with the "virtual world." Network has become the basis for tomorrow's business activities. <br> <br> According to professional research company data show that online advertising in 2005, the main number of 3418 compared with 2004, 3205 to increase 213, an increase of 6.6%. The number of Chinese Internet advertisers slowdown in the growth will maintain steady growth. Internet advertising is the most costly advertisers Samsung Electronics, spent a total of 60.35 million yuan cost of online advertising, followed by China Mobile and eBay, respectively, to run online advertising costs 41.1 million yuan and 39.13 million yuan. <br> China Internet advertisers in the top 20 focus on IT, network services, mobile communications, transportation and automobile instries. China's large number of television advertising spend large budgets for online advertising firms emphasis is not enough, while in the United States, fast moving consumer goods instry has become the Internet's largest instry advertising costs. <br> <br> (1) the advantages of online advertising <br> Online advertising is better than print media, it can be more detailed, accurate, allow users to quickly find the information they need <br> (2) the limitations of online advertising <br> Internet advertising market in China started late, is not yet mature, and online advertising market growth to a large extent dependent on the growth of online media itself. <br> <br> Second, the advantages of direct mail advertising <br> <br> * Targeted. Direct mail helps advertisers directly with the most shopping motivations of consumers to communicate. Computer mailing list to bring people by occupation, region, income or other characteristics to classify. <br> <br> * Cover the concentration to reach a wide range. All are equipped with mail, so advertisers can take advantage of direct mail to reach the 100 percent of households within the designated areas. <br> <br> Flexible. Direct mail advertising creative space for unique, limited only by advertisers in order to budget and postal regulations. Direct mail advertising proction and distribution are all very fast. <br> <br> * Easy to control. Pre-printed direct mail e-mail to enable advertisers to control the circulation and reproction quality. <br> <br> * Human impact. Advertisers may be based on specific audience's personal needs, desires and hopes designs direct mail to consumers without offending other potential or existing customers. <br> <br> * Specificity. Without harm to other competitors. <br> <br> * A high response rate. In all advertising media, direct mail response rate is highest, about 15% of the reaction to occur within the first week, so advertisers can quickly determine the success of advertising. <br> <br> * Verifiability. Direct mail is concive to testing the recipient's acceptance of procts, as well as pricing, offers, , sell shows such as the degree of response. <br> <br> The shortcomings of direct mail advertising <br> <br> * Costs. In all the mainstream media, the highest unit costs for direct mail magazine and newspaper ads 14 times. <br> <br> * Delivery problems. The mass media have a precise release time, but the postal service to the three types of e-mail does not guarantee delivery time, are nearly 10% of direct mail can not be delivered because the recipient to move, <br> <br> * The lack of content support. Direct-mail comments must be in the absence of content and entertainment content to seize the situation and maintain the reader's attention. <br> <br> * Specific problem. Direct mail advertising is as effective as the target audience is accurate, list is correct, and some target groups, such as doctors, receiving too much direct mail, direct mail advertising their right hand, ignored. <br> <br> * Attitude negatively. Many consumers to direct mail advertising as a waste, naturally ignored by them, and they also believe that the return of goods by mail order too difficult. <br> <br> * Environmental issues. Some consumers believe that direct-mail advertising, but for the landfill grounds to increase the market just a little nourishment. As a result, some direct marketing companies (such as Li-Li Bin) to its own directory printed on recycled paper. Now a new anti-ink device that allows the vast majority of directories to recycling standards. <br> <br> Through public or private postal service company directly to potential targets of advertising is called direct-mail advertising (direct-mail advertisin). If calculated according to advertising expenses, direct mail is currently the third-ranked advertising medium, second only to newspapers and television. <br> <br> Whether big companies or small companies will use direct mail, direct mail new businesses in general to the first one as their advertising medium, the reason is clear: in all media direct-mail advertising intended to reach the most direct path to customers.