英語作文廣告的弊端

A. 寫廣告的優缺點的英語作文

題目：論廣告的利與弊
正文如下：
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the procts they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I』m in the neutral place.

隨著信息化的發展，人們有更多的機會選擇自己喜歡的商品。但是商品越多，人們在選擇的時候就越困惑。因此，廣告站出來幫助人們選擇他們喜歡的產品。但是廣告既有優點也有缺點。有些人贊成，而有些人則相反。至於我，我在中立的立場。

On the one hand, advertisements help people have a better understanding about procts. Advertisements always tell people the advantages and functions of the procts. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don』t you think it is a good way for choosing a proct?

一方面，廣告有助於人們更好地了解產品。廣告總是告訴人們產品的優勢和功能作用。通過閱讀廣告人們可以買到他們想要的東西。順便說一下，廣告對消費者是免費的。而且，廣告也比包裝盒上的說明書要有趣得多，因為廣告包含各種元素，如圖片，視頻，情節等。難道你不覺得這是選擇產品的一種好方法嗎？

On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the procts. As a result, they mislead consumers to buy things that are not deserved.

另一方面，有時候廣告是具有誘惑性和欺騙性的。為了吸引目標客戶，一些廣告商為了滿足修飾產品的作用，而忽視他們使用的一些骯臟措施，或者他們所帶來的嚴重損害。廣告經常誇大產品的優勢和功能作用。結果，他們誤導了消費者購買不值得的東西。

To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.

總之，廣告有好的一面也有不好的一面。如果我們只是把它們當成是參考，廣告會是好的。但是如果我們依賴於它們來買東西，我們最後可能會遭受損失。

B. 寫廣告優缺點的英語作文

In the modern information era, one can't avoid being surrounded by various kinds of advertisements. They serve as a direct bridge between manufactures and consumers. By advertising, manufactures can easily introce their procts and attract the attention of consumers. On the other hand, consumers will have more opportunities to get to know more about the things they are interested in.

在如今的信息時代，人們無法避免各種各樣的廣告。他們在生產廠商和消費者之間架起了一個橋梁。通過廣告，生產廠家可以很容易地介紹自己的產品並贏得客戶的注意；同時，消費者也能夠有機會對他們感興趣的產品了解更多。

However, there are still lots of people who complain that many of the words in advertisements are rather misleading. Some manufactures spend far too much money on advertising their procts without trying to promote the quality of their goods. To make things worse, some people even use false descriptions in their advertisements for the sake of making money.

然而，很多人抱怨許多廣告中的廣告詞非常誤導人。很多廠家花大量的錢財用於廣告，卻沒有想辦法提高其產品質量。更糟糕的是，有些人為了錢甚至在廣告中做虛假描述。

Perhaps it is not advertising that should be blamed rather we need to strengthen advertising law. Only under the firm control of government, can advertisements benefit people in the broadest sense.

實際上，並不是廣告本身應受到指責，而是我們應該強化廣告方面的法律。只有在政府的嚴格控制下，廣告才能在最大程度上造福人類。

C. 有關廣告的利弊的英語作文

廣告是文化傳播相當重要的途徑，但是一些虛假性廣告也嚴重損害了人民的利益．我們應該如何來看待廣告的利和弊呢？ Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows. First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are crelous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers＇ interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.In conclusion, false advertisements must be eliminated in our society

D. 廣告的壞處（英語辯論賽）

1.Advertisements waste the TV viewers' time.
廣告浪費電視觀眾的時間.
2.Advertisements make us spend more money.
廣告使我們花更多的錢.
3.Advertisements can make the goods more expensive.
廣告提高了商品的價格.
4.Advertisements can mislead consumers,especially children.
廣告誤導消費者,特別是兒童.
5.Advertisements make fewer and fewer people watch TV.
廣告使越來越多的人不願意看電視了.
6.The contents in some advertisements is not healthy for children.
部分廣告的內容對孩子們來講不健康.
7.Some advertisements are telling lies,they are bad for us.
有的廣告在撒謊,這對我們是不好的.

以上七條是我考慮了n久,還要兼顧你們的英語水平才想出來的,等想到了後再發站內簡訊給你吧!

E. 英語作文----廣告的利與弊

廣告的利與弊

The advantage and disadvantage of the advertisement

Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.

（from domestic articles to machinery, from toys to aircrafts.）It』 no exaggeration that we live in the world of advertisement.

The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.

However, we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.

It』s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It』s crucial that we must regulate the ads market strictly to avoid someone』s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

廣告的利與弊

廣告在當今社會中無處不在。看起來無論你走到哪裡，她都會映入你的眼簾：超市、地鐵、車站、公共建築的牆體、垃圾桶甚至T恤衫。廣告的內容可以關於任何東西：從賣電話到租房，從治療疑難雜症到辦假證。／（從家用物品到大型機器、從玩具到航天器） 毫不誇張的說，我們生活在一個廣告世界裡。

廣告的優點很明顯。它給我們提供大批量的商品和服務，供我們做出最好的選擇。對於商家而言，他們可以利用廣告展示自己商品的特點，以便抓住消費者的視線來獲取利潤。

然而，我們也不能小視廣告的缺點。①太多的廣告會搞亂我們的生活並浪費我們寶貴的時間。它們打斷電視節目，塞滿我們的信箱，損毀了我們對自然的欣賞代替興趣。人們通常對它們感到負擔而不是滿足。②另一方面，有些廣告是非法的，傳遞錯誤信息並意在欺騙那些想急於解決問題的人。

該到了我們採取緊急並有效措施來抑制這一現象的時候了。①我們應加大市場監管的力度。關鍵是我們要嚴格規范市場秩序以避免有些人鑽市場管理的漏洞。②任何利用廣告欺騙消費者的人都應受到懲罰或入獄。③我們應教育人們遵守法律並把誠實守信放在首位。只有把這些措施付諸實踐，我們的社會才會被凈化成一個居住的天堂。

下面這篇比較有哲理性：

Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introcing a proct. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the proct needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their indiviality because many of them buy the same goods advertised constantly in media ring a certain period of time, which makes them appear alike.
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and ecation.

這兩篇還不錯吧^_^

F. 寫廣告的功能與利弊的英語作文

給你幾篇：Advertisements

「廣告」

Advertisements can be seen everywhere in modern society. They appear on the TV screen. They occupy a conspicuous place in newspapers and magazines. They are displayed or painted on walls and even on buses. Indeed, it is difficult nowadays to find a public place without advertisements.

It is true that in economic activities advertisements play an important role. They tell people about new procts and help promote sales. Unfortunately some of the advertisements are not true. They cheat consumers one way or another. So, admitting that advertisements can help us, we should also beware of them from time to time.

在現代社會中，廣告隨處可見，它們出現在電視螢光幕上，在報紙和雜志上也佔有顯著地位。它們展示或畫在牆上，甚至在公車上。說實在的，今天在公共場所，很難沒有廣告。

廣告在經濟活動中，確實扮演了重要角色。它們告訴大眾新產品，並且有助銷售。不幸的是，有些廣告不誠實，它們千方百計欺騙消費者，因此，我們固然承認廣告能幫助我們，但我們也要時常對它們小心。

Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.

First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.

Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are crelous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers』 interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.

In conclusion, false advertisements must be eliminated in our society

廣告的利與弊

The advantage and disadvantage of the advertisement

Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats.

（from domestic articles to machinery, from toys to aircrafts.）It』s no exaggeration that we live in the world of advertisement.

The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.

However, we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems.

It』s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It』s crucial that we must regulate the ads market strictly to avoid someone』s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

廣告的利與弊

廣告在當今社會中無處不在。看起來無論你走到哪裡，她都會映入你的眼簾：超市、地鐵、車站、公共建築的牆體、垃圾桶甚至T恤衫。廣告的內容可以關於任何東西：從賣電話到租房，從治療疑難雜症到辦假證。／（從家用物品到大型機器、從玩具到航天器） 毫不誇張的說，我們生活在一個廣告世界裡。

廣告的優點很明顯。它給我們提供大批量的商品和服務，供我們做出最好的選擇。對於商家而言，他們可以利用廣告展示自己商品的特點，以便抓住消費者的視線來獲取利潤。

然而，我們也不能小視廣告的缺點。①太多的廣告會搞亂我們的生活並浪費我們寶貴的時間。它們打斷電視節目，塞滿我們的信箱，損毀了我們對自然的欣賞代替興趣。人們通常對它們感到負擔而不是滿足。②另一方面，有些廣告是非法的，傳遞錯誤信息並意在欺騙那些想急於解決問題的人。

該到了我們採取緊急並有效措施來抑制這一現象的時候了。①我們應加大市場監管的力度。關鍵是我們要嚴格規范市場秩序以避免有些人鑽市場管理的漏洞。②任何利用廣告欺騙消費者的人都應受到懲罰或入獄。③我們應教育人們遵守法律並把誠實守信放在首位。只有把這些措施付諸實踐，我們的社會才會被凈化成一個居住的天堂。

下面這篇比較有哲理性：

Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introcing a proct. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows.
We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the proct needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers.
However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their indiviality because many of them buy the same goods advertised constantly in media ring a certain period of time, which makes them appear alike.
After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and ecation.

G. 廣告的好處和壞處的英語作文

Advertisement is omnipresent in our modern society. It seems wherever we go, such small ads will greet our eyes: the supermarket, the subways, the stop sighs, the walls of public buildings, the garbage cans, and whatsoever. The ads can be about everything from selling mobile phone, renting houses, treating difficult diseases to procing fake diplomats. （from domestic articles to machinery, from toys to aircrafts.）It』 no exaggeration that we live in the world of advertisement. The advantage of the ads is self-evident. They provide us with a good collection of goods and service, from which we can make our best choices. For the manufacturer, they can take advantage of the ads to project the characters of their procts so as to seize the vision of the consumers and gain them huge profits.joozone.com However, we cannot belittle the disadvantages of the ads. ①To many ads do spoil our daily life and waste our time. They interrupt the TV programs, filling our letterbox, and ruin our appreciation of nature in place of interests. People often feel burdened with the ads instead of satisfying with them. ②On the other hand, some of the ads are illegal, spreading false information and planning to treat people who are eager to solve their problems. It』s high time we took urgent and effective measures to curb this phenomenon. ①Firstly, we should intensify the effects to supervise the ads markets. It』s crucial that we must regulate the ads market strictly to avoid someone』s availing himself or herself of the loophole of the market management. ②Secondly, whoever takes advantage of ads treating consumers should be punished or imprisoned. ③Thirdly, we should ecate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.

H. 英語作文，廣告的優缺點

Advertisement is very importent in the morden world.It can help people know more about the new prots or help them to save money,Ad is also a kind of art in some way e to their entertaining and the effect of commonweal. People can get pleasure from ad sometimes because you can get quite a few interesting information from them.But on the other hand, their are a lot of disadvantage either. For example,you can not watch the tv show you want sometimes because of the ad.Secondly, most of the paper that be used for disseminating their protes will be wasted.

I. 英語作文：廣告的優缺點

1, to the end of last year, the total number of Internet users in China will reach as many as 90 million people. Internet users from the field of IT-related professionals, enthusiasts extend to all walks of life across all strata, of all ages. In other words, the network ads Shouzhong Mian increasingly wide, wide variety of Internet users is also needed information, which for a variety of content through the Internet advertising has laid a mass base.
And the Internet technology is evolving, in the past it was felt that e to limited bandwidth in the network difficult to publish lively, vivid audio-visual advertising, and as the bandwidth expansion and the development of technologies such as streaming media, multimedia and even three-dimensional animated forms of advertising can be available online. Therefore, the development prospects of online advertising is infinite, the concept of advertising on the network to be constantly updated. Network has more than one infinite vast information carriers, for many people (and this group of people in the rapid expansion) is concerned, it even has become a way of life, a real-world co-exist with the "virtual world." Network has become the basis for tomorrow's business activities.

According to professional research company data show that online advertising in 2005, the main number of 3418 compared with 2004, 3205 to increase 213, an increase of 6.6%. The number of Chinese Internet advertisers slowdown in the growth will maintain steady growth. Internet advertising is the most costly advertisers Samsung Electronics, spent a total of 60.35 million yuan cost of online advertising, followed by China Mobile and eBay, respectively, to run online advertising costs 41.1 million yuan and 39.13 million yuan.
China Internet advertisers in the top 20 focus on IT, network services, mobile communications, transportation and automobile instries. China's large number of television advertising spend large budgets for online advertising firms emphasis is not enough, while in the United States, fast moving consumer goods instry has become the Internet's largest instry advertising costs.

(1) the advantages of online advertising
Online advertising is better than print media, it can be more detailed, accurate, allow users to quickly find the information they need
(2) the limitations of online advertising
Internet advertising market in China started late, is not yet mature, and online advertising market growth to a large extent dependent on the growth of online media itself.

Second, the advantages of direct mail advertising

* Targeted. Direct mail helps advertisers directly with the most shopping motivations of consumers to communicate. Computer mailing list to bring people by occupation, region, income or other characteristics to classify.

* Cover the concentration to reach a wide range. All are equipped with mail, so advertisers can take advantage of direct mail to reach the 100 percent of households within the designated areas.

Flexible. Direct mail advertising creative space for unique, limited only by advertisers in order to budget and postal regulations. Direct mail advertising proction and distribution are all very fast.

* Easy to control. Pre-printed direct mail e-mail to enable advertisers to control the circulation and reproction quality.

* Human impact. Advertisers may be based on specific audience's personal needs, desires and hopes designs direct mail to consumers without offending other potential or existing customers.

* Specificity. Without harm to other competitors.

* A high response rate. In all advertising media, direct mail response rate is highest, about 15% of the reaction to occur within the first week, so advertisers can quickly determine the success of advertising.

* Verifiability. Direct mail is concive to testing the recipient's acceptance of procts, as well as pricing, offers, , sell shows such as the degree of response.

The shortcomings of direct mail advertising

* Costs. In all the mainstream media, the highest unit costs for direct mail magazine and newspaper ads 14 times.

* Delivery problems. The mass media have a precise release time, but the postal service to the three types of e-mail does not guarantee delivery time, are nearly 10% of direct mail can not be delivered because the recipient to move,

* The lack of content support. Direct-mail comments must be in the absence of content and entertainment content to seize the situation and maintain the reader's attention.

* Specific problem. Direct mail advertising is as effective as the target audience is accurate, list is correct, and some target groups, such as doctors, receiving too much direct mail, direct mail advertising their right hand, ignored.

* Attitude negatively. Many consumers to direct mail advertising as a waste, naturally ignored by them, and they also believe that the return of goods by mail order too difficult.

* Environmental issues. Some consumers believe that direct-mail advertising, but for the landfill grounds to increase the market just a little nourishment. As a result, some direct marketing companies (such as Li-Li Bin) to its own directory printed on recycled paper. Now a new anti-ink device that allows the vast majority of directories to recycling standards.

Through public or private postal service company directly to potential targets of advertising is called direct-mail advertising (direct-mail advertisin). If calculated according to advertising expenses, direct mail is currently the third-ranked advertising medium, second only to newspapers and television.

Whether big companies or small companies will use direct mail, direct mail new businesses in general to the first one as their advertising medium, the reason is clear: in all media direct-mail advertising intended to reach the most direct path to customers.

中文英語—檢測語言—阿爾巴尼亞文阿拉伯文愛爾蘭文愛沙尼亞語白俄羅斯語保加利亞文冰島語波蘭語波斯語布爾文(南非洲的荷蘭文)朝鮮語丹麥語德語俄語法語非洲的斯瓦希里文菲律賓文芬蘭語荷蘭語加利西亞語加泰羅尼亞語捷克語克羅埃西亞文拉脫維亞語立陶宛語羅馬尼亞語馬爾他文馬來文馬其頓文挪威語葡萄牙語日語瑞典語塞爾維亞文斯洛伐克文斯洛維尼亞文泰文土耳其文威爾士語烏克蘭文西班牙語希伯來語希臘語匈牙利語義大利語意第緒語印度文印尼文英語越南文中文 > 英語中文(簡體)—阿爾巴尼亞文阿拉伯文愛爾蘭文愛沙尼亞語白俄羅斯語保加利亞文冰島語波蘭語波斯語布爾文(南非洲的荷蘭文)朝鮮語丹麥語德語俄語法語非洲的斯瓦希里文菲律賓文芬蘭語荷蘭語加利西亞語加泰羅尼亞語捷克語克羅埃西亞文拉脫維亞語立陶宛語羅馬尼亞語馬爾他文馬來文馬其頓文挪威語葡萄牙語日語瑞典語塞爾維亞文斯洛伐克文斯洛維尼亞文泰文土耳其文威爾士語烏克蘭文西班牙語希伯來語希臘語匈牙利語義大利語意第緒語印度文印尼文英語越南文中文(繁體)中文(簡體) 互換
更好的翻譯建議

感謝您為 Google 翻譯提供翻譯建議。我們會利用您的建議在將來更新我們的系統時提高翻譯質量。 1, to the end of last year, the total number of Internet users in China will reach as many as 90 million people. Internet users from the field of IT-related professionals, enthusiasts extend to all walks of life across all strata, of all ages. In other words, the network ads Shouzhong Mian increasingly wide, wide variety of Internet users is also needed information, which for a variety of content through the Internet advertising has laid a mass base. <br> And the Internet technology is evolving, in the past it was felt that e to limited bandwidth in the network difficult to publish lively, vivid audio-visual advertising, and as the bandwidth expansion and the development of technologies such as streaming media, multimedia and even three-dimensional animated forms of advertising can be available online. Therefore, the development prospects of online advertising is infinite, the concept of advertising on the network to be constantly updated. Network has more than one infinite vast information carriers, for many people (and this group of people in the rapid expansion) is concerned, it even has become a way of life, a real-world co-exist with the "virtual world." Network has become the basis for tomorrow's business activities. <br> <br> According to professional research company data show that online advertising in 2005, the main number of 3418 compared with 2004, 3205 to increase 213, an increase of 6.6%. The number of Chinese Internet advertisers slowdown in the growth will maintain steady growth. Internet advertising is the most costly advertisers Samsung Electronics, spent a total of 60.35 million yuan cost of online advertising, followed by China Mobile and eBay, respectively, to run online advertising costs 41.1 million yuan and 39.13 million yuan. <br> China Internet advertisers in the top 20 focus on IT, network services, mobile communications, transportation and automobile instries. China's large number of television advertising spend large budgets for online advertising firms emphasis is not enough, while in the United States, fast moving consumer goods instry has become the Internet's largest instry advertising costs. <br> <br> (1) the advantages of online advertising <br> Online advertising is better than print media, it can be more detailed, accurate, allow users to quickly find the information they need <br> (2) the limitations of online advertising <br> Internet advertising market in China started late, is not yet mature, and online advertising market growth to a large extent dependent on the growth of online media itself. <br> <br> Second, the advantages of direct mail advertising <br> <br> * Targeted. Direct mail helps advertisers directly with the most shopping motivations of consumers to communicate. Computer mailing list to bring people by occupation, region, income or other characteristics to classify. <br> <br> * Cover the concentration to reach a wide range. All are equipped with mail, so advertisers can take advantage of direct mail to reach the 100 percent of households within the designated areas. <br> <br> Flexible. Direct mail advertising creative space for unique, limited only by advertisers in order to budget and postal regulations. Direct mail advertising proction and distribution are all very fast. <br> <br> * Easy to control. Pre-printed direct mail e-mail to enable advertisers to control the circulation and reproction quality. <br> <br> * Human impact. Advertisers may be based on specific audience's personal needs, desires and hopes designs direct mail to consumers without offending other potential or existing customers. <br> <br> * Specificity. Without harm to other competitors. <br> <br> * A high response rate. In all advertising media, direct mail response rate is highest, about 15% of the reaction to occur within the first week, so advertisers can quickly determine the success of advertising. <br> <br> * Verifiability. Direct mail is concive to testing the recipient's acceptance of procts, as well as pricing, offers, , sell shows such as the degree of response. <br> <br> The shortcomings of direct mail advertising <br> <br> * Costs. In all the mainstream media, the highest unit costs for direct mail magazine and newspaper ads 14 times. <br> <br> * Delivery problems. The mass media have a precise release time, but the postal service to the three types of e-mail does not guarantee delivery time, are nearly 10% of direct mail can not be delivered because the recipient to move, <br> <br> * The lack of content support. Direct-mail comments must be in the absence of content and entertainment content to seize the situation and maintain the reader's attention. <br> <br> * Specific problem. Direct mail advertising is as effective as the target audience is accurate, list is correct, and some target groups, such as doctors, receiving too much direct mail, direct mail advertising their right hand, ignored. <br> <br> * Attitude negatively. Many consumers to direct mail advertising as a waste, naturally ignored by them, and they also believe that the return of goods by mail order too difficult. <br> <br> * Environmental issues. Some consumers believe that direct-mail advertising, but for the landfill grounds to increase the market just a little nourishment. As a result, some direct marketing companies (such as Li-Li Bin) to its own directory printed on recycled paper. Now a new anti-ink device that allows the vast majority of directories to recycling standards. <br> <br> Through public or private postal service company directly to potential targets of advertising is called direct-mail advertising (direct-mail advertisin). If calculated according to advertising expenses, direct mail is currently the third-ranked advertising medium, second only to newspapers and television. <br> <br> Whether big companies or small companies will use direct mail, direct mail new businesses in general to the first one as their advertising medium, the reason is clear: in all media direct-mail advertising intended to reach the most direct path to customers.